Project Goal: To create an interactive PDF sales proposal for the client, Pratt University, that is visually compelling, is consistent with their branding,
and also compliant to the proposal process.
and also compliant to the proposal process.
Thought Process: Pratt Institute is a school that focuses on the arts so I leaned into that with the design of this proposal. I used brush strokes as design elements and used client-specific imagery highlighting their art students. With the request for this proposal to be an interactive PDF, I was intentional about how I could use interactive elements throughout. In the video at the bottom of this page, you'll see how many clickable items there are and how the interactive elements keep the reader engaged throughout the document.
Specific Role: I was the lead designer for this project as a part of a larger team with a proposal writer, proofreader and salesperson.
Final Outcome: The final, interactive PDF was sent to the client to be distributed further.
