Project Goal: To create an interactive PDF sales proposal for the client, Hamline University, that is visually compelling, is consistent with their branding,
and also compliant to the proposal process.
and also compliant to the proposal process.
Thought Process: I wanted the look to align with Hamline University's brand standards and achieved that through using their school colors, photos and fonts, as well as other graphic elements. With the request for this proposal to be an interactive PDF, I was intentional about how I could use interactive elements throughout. In the video at the bottom of this page, you'll see how many clickable items there are and how the interactive elements keep the reader engaged throughout the document.
Specific Role: I was the lead designer for this project as a part of a larger team with a proposal writer, proofreader and salesperson.
Final Outcome: The final proposal was digitally submitted to the client.
