Project Goal: To create an overall brand for Lucky's Burgers.
Thought Process: This brand wanted a relaxed yet elevated appearance. By creating the logo, choosing the fonts and color palette, I was able to achieve that look. The strategy was to combine comfort and character; creating a brand that feels warm and familiar, while standing out through a playful, outdoors-inspired identity.
Specific Role: I was the lead designer for this project.
Final Outcome: The Lucky’s Burgers brand emerges as distinctive and personality-driven that blends comfort and character. It has a consistent experience across digital and physical platforms, while the playful, outdoors-inspired concept helps the brand stand out in a competitive fast-casual market and remain memorable to a wide audience.
